8 Ways Realtors Can Use Digital Marketing to Boost Sales

Importance of Digital Marketing in Real Estate

We live in a time where even real-estate is becoming smart. Who would have thought a day would come where you can connect your homes to your phones or even smart-watches? This new shift is exactly why you, as a realtor in India, must consider digital marketing as a means of targeting your audience. This blog is going to point out the 8 Digital marketing techniques that a realtor in cities like Mumbai, can use to boost sales.

Create User-friendly sites

Real estate is all about the experience. Be it luxury real-estate, where the user wants a breath of fresh air, ample sunlight, all the worldly technologies, or a simple home to rent where they expect more than anything, a good sense of security, your website must be their go-to destination for first point-of-contact. Having a user-friendly site can help your cause. It creates in the mind of the visitor that you know what they require and it brings them a level closer into your sales funnel.

• To achieve a user-friendly site, you need to emphasize on images and a comfortable movement across the site. Provide the experience, equivalent to a dream home, with comfortable transition and well-defined pages. Invest in some UI/UX concepts or contact the leading best digital marketing company in Mumbai to help you through the process.
• Categorize your content and visuals on each page so the visitor gets a clear idea what to expect from the page. Bring a balance between information and visual cues so you can keep the user engaged. There is no shame in taking help too. Have a look at some examples of regional and national realtor agencies. Identify the designs that have worked for them and which speaks to your target audience. Moreover, if it has worked for them, chances are it will work for you too.

SEO Strategy for Realtors

• The first step towards an SEO strategy is to optimize your images. Add a description targeting the right keywords. If you are finding it difficult to identify your keyword performance look for an SEO services company in Mumbai or whichever city you are positioned in to get a better idea.
• Most of your visitors are probably in their research phase and are browsing through their cell-phones (Fun Fact: More than half of website visitors are on mobile). Make your website responsive without losing the relevance of image and content use.
• Make your website faster. Nobody wasn’t to stay stuck on the loading screen. The best trick is to simplify your codes and optimize the pictures. For best results, it is advised to contact an SEO service company near you for guided efforts.

Search Engine Marketing for Real Estate

• A search engine marketing (SEM) campaign is fruitless without a full-fledged digital marketing strategy in place. The reason is, an SEM campaign utilizes the relevant keywords and the intent of your audience. Hence, your first step is to define your high-performing keywords and identify the intent you wish to address through your SEM ads (buy, rent, gather information, etc.) To define your keywords and intent, you can take help from the PPC services offered by agencies.
• Search Engine native ads is a highly effective tool to draw more traffic to your site. At the same time, if your site isn’t in good shape, it could result in a high bounce rate. This is why you must target the appropriate keywords and not waste your funds on a PPC (pay-per-click) campaign. PPC Services in Mumbai help you identify the right keywords based on the audience behaviour. Remember, the strategy of splurging never helps. Having this data on intent and audience behaviour can help you spend wisely.

Real Estate Content marketing

• There is never really just 1 thing to do under content marketing. Content marketing is about a collection of content formats that go hand-in-hand with your SEO and SEM campaigns. Here, you must look at trending real estate topics for blogs, strategic content pushed through mailers and newsletters. This could be highly intensive work which can hamper your time in the field. Reach out to Ace Logic Solutions, the best digital marketing company in Mumbai, to help you with your content needs from strategy to action.

Takeaways

It is always helpful to have a budget in place when it comes to your PPC campaign. The digital marketing space rewards you when you work with trusted data in hand. And never stick to a single strategy. At the end of the day, the people will always change their behaviour patterns. It is in your best interest to keep studying them and redesigning your strategies accordingly.