What a Good Brand Hygiene Looks Like?

They strategically placed the buckets to create the iconic arcs. But the real smart move that made this a success is in ensuring that the buckets are of the signature red colour. Had they been green, or purple for instance, then the communication wouldn’t pass through. 

Another example that reminds you of a strong brand hygiene is Coca Cola. They stand by the vision of sharing and they club that with diversity. In this example here, you see people of different races making a coke bottle with their hands. Coca Cola’s share a coke campaign saw a huge sale and they bring it out from time to time to build their community of diverse consumers.

A digital brand agency specializes in creating these indirect connections to generate high brand recall.

Why is Brand Hygiene Important in Marketing?

Marketing is a crucial communication channel that connects the brand directly with the consumers. Brand hygiene is the values and positioning of the brand that go along with what the brand offers. In a way, the brand hygiene represents a belief that helps the consumer decide whether they stand with it or not. The brand values speak to the consumers on a fundamental level and needs to remain consistent. 

We already looked at some good hygiene examples. Let us explore what they result into:

• You look responsible – Since you are seen as someone who sticks to your beliefs and vision, it is automatically assumed by the consumers that you responsibly work towards that vision.
• Win battles – With consistent stand on your vision, the consumers know exactly what they are purchasing, and this makes it easy for them to decide between you and your competitors.
• Loyal Consumer-base – A good brand hygiene results in high sales. When people connect with your vision, you do not need much to convince them to buy from you. As long as you are consistent of course.

When it comes to brand hygiene, it is literally the thing that can make or break you. Turn to a digital brand agency for your brand hygiene and see your company transform.

What are Hygiene Factors in Marketing?

Brand hygiene represents your core belief and hence it must be a part of all forms of communication. While there are no specific factors for brand hygiene in marketing, as a brand you must consider the following:

• • Tone & Voice: Always maintain a uniform tone in your message. Consider the brand as a person with a specific linguistic personality. It will hardly ever deviate from that; keeping a strong presence among the loyal consumer-base.
  • Colour: Colour works where even the words don’t. The brand tone is one thing but the colour will derive a certain sentiment at an instant. Sticking to the brand colour across your branding activities and marketing and advertising campaigns. 
  • Font: Just by looking at the font, the consumer should be able to say that it is your brand’s communication. The brand’s font can distinguish you from the crowd and also represents your brand’s value. An exception is Fedex, which uses 2 font types to create an arrow in the negative space between “E” and “X”.

Brand hygiene is a consistent process that draws results in many ways. Through your recurring ads, when the consumer sets out to purchase a product, the recall will immediately help them make a spontaneous decision. A good brand hygiene is when the consumer can recognize you without your brand elements, like name, logo or the tagline. The primary objective of brand hygiene is to create a strong recall value.