Brand Strategy and Solutions
Branding Solutions for a Global Textile Company
Business Requirements As Per Briefs:
- Brand identity and Brand guidelines
- Services
- Brand design services, Market Research, Brand Consulting, Business planning, GTM strategy consulting
- Client Sector
- Technical Textiles, B2B, B2C, B2G, B2B2C
- Business Category
- B2B, B2C, B2G, B2B2C
- Client Company
- A Leading player in the textiles sector supplying to major textiles, clothing and fashion brands in India and globally
- Client Location
- India, Global
ACE LOGIC’S Approach:
Ace Logic approached the project with a mix of the following:
- Market study
- Competitive Landscape of the geographical territories
- Proposition to the target demographics
- Mapping the design philosophy to approach the business objectives
- Product portfolio mapping for Brand segmentation and industry application study
- Corporate identity related research
Project Delivery Specifics:
- Brand identity
- Brand guidelines
- Logo renditions with the brand by-line in the corporate identity context
- Design themes for digital assets and corporate templates
- Collaterals templates
