New trends and technology are changing the Digital marketing landscape rapidly and Healthcare companies need to keep adapting to these changes to stay competitive. Whether it’s patient care or online presence in the digital ecosystem for faster search and discovery for medical assistance; the right marketing strategies play a vital role in supporting the objectives. Let’s look at 6 key areas that are evolving rapidly in current times and need to be taken into account while crafting the marketing strategy for healthcare companies.
Location and Service visibility across Digital Channels
It all starts with appearing in the search results when someone searches for a health-related solution. Visibility needs to be managed across all relevant platforms that are typically used for healthcare-related searches. Google listing and SEO for local search for the location are important services in this regard. Local area search results are crucial for people searching for faster reach and treatment. Ranking higher on local search results and getting good reviews on an asset like Google My Business helps people find and trust the services better.
Virtual Consultation and Telemedicine
In today’s hectic times and leaps in digital connectivity, many patients prefer to consult physicians by phone, chats, and video calls. This trend is rapidly growing and this trend will continue to grow globally. Healthcare companies need to capitalize fully on this and build on video capabilities with video-based solutions. Health information on standard treatment for patients, video consultation capabilities, video-based facility tours, and steaming health-related information for patients. Video consultation and telemedicine will also help patients from underserved areas access quality healthcare, saving time and costs for travel; this also allows healthcare providers to fulfill social responsibilities and improves the overall accessibility of healthcare facilities.
Electronic Health Records
This is now widely adopted across all healthcare companies and the application scenarios and use cases are exponentially growing. EHR helps in many ways; right from the ability to access historical files, diagnostic records and treatment plans to recording new consultation findings and the ability to advise patients instantly and remotely. This also goes with the flexibility to hand out prescriptions faster and electronically, it adds to the convenience factor for the patients to order medications and other medical supplies for treatment.
Online Reputation Management
The Healthcare sector is based on transparency and trust, the reputation of the healthcare provider is crucial for any patient to decide about the provider. ORM is a critical aspect for all healthcare providers to build and maintain a reputation in the online space. Reviews and testimonials from past patients about the quality of service, efficacy of treatment plans, and quality of infrastructure and facilities are important and need to be visible in the digital space for anyone to see and evaluate for decisions. Ratings and reviews on Google and reviews on websites, articles, and news on relevant media platforms will help manage ORM well. Clear trends can be witnessed where healthcare providers with good reviews end up getting far more inquiries as compared to the ones with bad reviews and ratings.