Digital Marketing In Hotel Industry

Ever since 2015, the marketing strategy has tilted more towards the digital formats, from social media, search engines and indigenous apps and websites. The targeting performance has also seen a significant shift since then. As cell-phone habits become more prominent, with added complications brought by the woeful Covid pandemic, the Hotel Industry look at digital marketing platforms more keenly than ever.

If you own a hotel, you know that your unique proposition lies in the experience that you offer at the location. So how can you leverage digital marketing to your benefit? Let us discuss what the platform can offer to the offline hospitality and leisure businesses

• Your target audience will have your brand’s name at the back of their minds through a constant presence on social media. If you are looking for a digital marketing agency, it adds to the benefit of digital marketing that you onboard the agency that belongs to your city. Suppose you want to boost the sales for your luxury hotel in Mumbai, you must look for digital marketing services in Mumbai.
• Online presence can help boost your brand identity across to your TG. A smart way to go about it is to onboard a digital marketing service provider. Ace Logic Solutions is one of the top tier digital media marketing companies in Mumbai you can look at.
• While your audience is on the move, browsing through their social media feeds, stuck in traffic or waiting at the doctor’s clinic, they can know about you, your amenities and the experience you offer of tranquility and luxury.
• As more and more people utilize the luxury of search engines, you can make your presence known there through SEM campaigns and appear on top of their search results.

Revenue Management & Digital Marketing

You are definitely aware of what revenue management is to your hotel, however, with digital marketing, you can power your revenue management more efficiently. Since Covid, the roles of the revenue management department and the marketing department in the hotel industry have a significant overlap. Even the revenue management team is responsible to identify the right platforms to advertise their specific property. The digital marketing services in Mumbai, when managing their hotel industry clients, approach their campaigning considering both the revenue management and the digital marketing departments where both work closely with one another.

How the revenue management & digital marketing work together

The traditional audience and market segmentation has been redefined since Covid hit the hotel industry. This reprogrammed the hotel industry’s working process; pitching the marketing and revenue management closer to each other than they have ever been.

On one end, the revenue management team repositions their property to adhere to the newly identified audience profile, and on the other hand, the digital marketing team targets these new audiences with the new positioning.

Today, pricing and promo-based purchasing behaviour is on the rise. For that, digital marketing must be precise as to how they get their message across. Achieving this can be a Himalayan task. However, Ace Logic Solutions, the affiliate marketing agency in Mumbai has helped many businesses precisely target through smart affiliate marketing campaigns.

The key to a successful affiliate marketing campaign is to clearly define the objective. With the current scenario, that can be defined by the revenue management team which makes the decision based on season, the availability of rooms and the audience profile of that room. Once that is in place, the only thing that lies ahead is to approach the right affiliate marketer with that existing set of followers. Affiliate marketing agencies have a good idea about who the right match is and can guide you through the process of measuring your progress over the course of the campaign.

Importance of Having Digital Marketing Strategies for Your Hotel?

The hotel industry’s shift during Covid and the journey of their leads over offline as well as social media platforms has compelled the hotels to make a stronger presence known on digital space.

However, only by posting innovative content and attempting to engage with the audience is not really a campaign, but rather, a spray and pray mentality. Having a well-thought digital marketing strategy can help you identify the lead journey, study their preferences and their online habits which helps with your content plan and audience segmentation. The digital media marketing companies in Mumbai have a versatile network of digital media platforms compiled under their customized dashboards. The customization helps with an easy interpretation of campaign’s performance across all the platforms, all in one place.

It is clear why the hotel industry needs to take a dip into the digital marketing universe more actively. The offerings of digital platforms can significantly transform their marketing plan, as well as fit right into their existing media mix. Such is the versatile nature of online marketing.