No-nonsense strategy to boost your organic click-through-rate (CTR)

Is your organic click-through-rate data making you feel like you are selling headphones to a deaf man? If you answered yes, it is probably because you are not giving content categorization the credit it deserves. The most hygienic way of content categorization is by targeting a specific intent. What we mean by intent is, whether the content is meant for someone who intends to buy your product or service, or is he only getting to learn about it and wants to explore further. Simply put, you want to know as to which stage is the reader on, in your marketing and sales funnel.

Before we get through to the solution, let us clarify some basics like, What is Organic click-through rate (CTR)? An organic CTR is essentially an indicator of how many users visited your website through a particular link. Let us further explore what CTR means for your marketing strategy and how you can effectively calculate it.

Start With a Baseline

We now come to the main question: How to improve the organic CTR? To start, before you fill your bucket, you must first look for leakage. You probably have multiple formats of content that you use to optimize your site’s SEO. You can identify the content topics or formats that perform poorly on a SERP with a simple exercise.

• Go to your Google Search Console.
• Sort your queries/results based on impressions (You sort it differently. I typically go with impressions).
• Study the ones with CTR below your website’s average. These are the leakages you need to fix immediately.

You must be wondering how this CTR is calculated. It is quite simple. Let us go back to the definition once again. It’s the users who visited your site from a particular link. In this lies the formula

Once you have found your leakages, you can implement a strategy of your liking, based on your industry and engagement trends. If you have images on the page, you can start with appropriately naming them to target the right intent. For advanced assistance, you may want to reach out to Ace Logic Solutions. They offer one of the finest SEO services in Mumbai.

Easy on The Eye

This is a big one. To begin with, the first thing to keep in mind is that your search result is your first point of contact. And the first impression, as far as I can tell, is the last impression. Are you addressing the intent of the user clearly? This is the first question you must ask yourself. Most people answer this with a resounding yes, but they turn a blind eye to the word “clearly”.

• Having direct, long-tailed, precise, easy to read, and interpret meta titles boosts your organic click-through rate by over 40%. Think outside the box and be innovative with the meta-title while targeting the right intent.
• Also, bring a human element in your title tags and meta description. You must adhere to the sentiment of the user to attract them. Be like John Connor, who saves his mother, not the Terminator, who almost shoots her.
• Lastly, do something to make sense of that URL. A link like amazon.com/2194#liBgq&sourceid is not as clickable as amazon.com/mousepads/one-day-delivery. Be descriptive in your URLs to precisely speak to the intent of the user.

Breadcrumbs and Cannibals

No, you have not magically teleported to another blog. We are still talking about organic CTRs here. Here we will reveal the importance of improving Organic CTR

• Breadcrumbs are not as misleading as you may think. Quite the contrary in fact. Breadcrumbs on SERP show the users, where a particular page is positioned on the website. It tells a user under what section or of what format is the content that he/she is clicking on. The Google organic click-through rates have lately benefited the brands that incorporated them on their search results.
• Keyword Cannibalization can destroy you. If you do not have a clear intent for each keyword you target, you may be looking at a website competing with itself. Occurring mostly by accident and negligence, keyword cannibalization is essentially you creating another page, targeting the same intent with the same keyword, resulting in added competition for yourself. It is easy to check for cannibalization, but for advanced assistance, we again advise you to connect with Ace Logic Solutions.

As ardent digital marketers, we want to leave you with one important takeaway. Remain consistent, and always have the user’s intent in the back of your mind while publishing content. All else tends to fall in place.