Branding and Marketing Solutions for Investment Banking Company

Services:

Brand Consulting, Brand Strategy, Online sales, digital marketing, Software Solutions, Brand Consulting, Business planning, GTM strategy consulting, Sales and Marketing, Affiliate Marketing, Influencer Marketing, Website design, deployment and management, SEO, SMM, Social media management, Product development and Portfolio management,

Client Sector:

BFSI, Investment banking, Private Equity, Merchant Banking, Broking, Portfolio Management Services, Start up funding, Venture Capital- B2B , B2C

Business Category:

B2C, B2C

Client Company:

Investment banking company operating in multiple financial services verticals

Client Location:
India

Business Requirements As Per Briefs:

• Brand transformation redefining Brand market approach
• Brand Collaterals
• Designs for product portfolio
• Website management design, deployment with UI/UX- Multi-layer project on sub domains with segmented vertical approach with an overall group corporate structure
• Social media assets- set up and deployment
• Social Media management
• Digital marketing- Online sales
• Affiliate marketing
• Influencer programmes
• Webinar structure set up with lead generation campaigns
• Specific targeted campaigns with overall landing page integration with CRM solutions

ACE LOGIC’S approach
Ace Logic approached the project with a mix of the following:

• Market study with a mix of primary research and secondary research
• Competitive Landscape checks of the geographical territories
• Proposition to the target demographics
• Mapping the brand approach philosophy to manage business objectives
• Product positioning for specific offerings
• Lead generation campaign strategy and execution
• SEO and website analysis
• Social media outreach planning and execution

Project Delivery Specifics:

• Brand identity refinement for certain segments
• Collateral designs for business communication- Business and corporate brochures and mix-use templates and approach documents
• Consulting inputs on segmented portfolio approach
• Services line placements on the digital assets
• Website design interventions and deployment with relevant CRM and other integrations
• Social media management
• Strategic Support in setting additional intermediary network channels
• Digital campaigns deployed to generate online leads for business webinar attendance resulted in a 6X increase over a quarter.
• 200% ROI on media spends in a 12 month period on business generation on specific programmes
• Page visits increased by 3X on a Q-O-Q basis over a 6 month period
• Bounce rates on website reduced by over 30%
• Social media engagements improved by over 500% over a 3 month period
• 220% increase in organic traffic on website due to on point SEO strategy execution in a 6 month period
• Consistent ranking improvements across keyworks