Branding, Website Development and Digital Marketing for a Pharmaceutical Company

Services:

Brand Strategy, Brand Consulting, Business planning, GTM strategy consulting, e commerce, Online sales,  digital marketing, software solutions, Performance and Programmatic marketing Sales and Marketing, Affiliate Marketing, Influencer Marketing, Website development and content management, PPC, SEO, SMM, Social media management, Product development and portfolio management

Client Sector:

 Retail, FMCG, Beauty, Pharmaceuticals, Healthcare, Skincare, Haircare

Business Category:

B2C

Client Company:

40 year player in the Beauty, Pharmaceuticals and healthcare space, operating in over 12 countries.

Client Location:
India, South East Asia, GCC, South Africa

Business Requirements As Per Briefs:

• Brand identity and Brand guidelines 
• Brand Collaterals
• Designs for product portfolio
• Packaging solutions
• Website design, deployment with UI/UX, payment integration, CRM, Billing and logistics integration and all other e-commerce related modules
• E commerce set up with all Social media assets- set up and deployment
• Social Media management 
• Digital marketing- Online sales 
• Affiliate marketing
• Influencer programmes
• E commerce platform Sales- Amazon, Naykaa, Flipkart and a few more

ACE LOGIC’S approach
Ace Logic approached the project with a mix of the following:

• Market study with a mix of primary research and secondary research
• Competitive Landscape checks of the geographical territories
• Proposition to the target demographics
• Mapping the design philosophy to approach the business objectives
• Pricing study 
• Product positioning
• E-commerce strategy and execution 
• Ecommerce campaign programs and designs across platforms 
• Online sales model deployment 

Project Delivery Specifics:

• Brand identity and guidelines with all design elements 
• Collateral designs for business communication
• Product portfolio packaging designs for multiple product categories and segments
• Product placements on the ecommerce portals 
• Website design and deployment with all e-commerce modules with payment integration and other standard modules and integrations.
• Social media marketing
• Support in setting additional sales channels
• ROAS moved up from 1.46X to 3.4X in a 3 month period 
• 166% increase in revenue per month
• 2X increase in conversion rate
• 3.2X increase in number of orders per day 
• 7X increase in website visits in 3 months
• 240% increase in average order value over a 6 months period.
• Ad programmes resulted in 4X increase in Amazon sales over 2 months pilot phase