Branding, Website Development and Digital Marketing for a Skincare Brand

Services:

Brand Strategy, e commerce, Online sales, digital marketing, software solutions,Sales and Marketing, Affiliate Marketing, Influencer Marketing, Website design, deployment and management, SEO, SMM, Social media management, Product development and portfolio management

Client Sector:

Retail, FMCG, Beauty, Fashion, Cosmetics, skincare, Haircare

Business Category:

B2C

Client Company:

A leading player in the beauty, skincare segment

Client Location:
India, Global

Business Requirements As Per Briefs:

• Brand transformation redefining Brand market approach
• Brand Collaterals
• Designs for product portfolio
• Website management design, deployment with UI/UX- Multi-layer project with segmented product portfolio set-up for specific target segments
• Social media assets- set up and deployment
• Social Media management, social media marketing campaigns
• Digital marketing- Online sales
• Affiliate marketing
• Influencer programmes

ACE LOGIC’S approach
Ace Logic approached the project with a mix of the following:

• Market study with a mix of primary research and secondary research
• Competitive Landscape checks of the geographical territories
• Proposition to the target demographics
• Mapping the brand approach philosophy to manage business objectives
• Product positioning for specific offerings
• Lead generation campaign strategy and execution
• Social media presence study with establishing the right TG and analysing the media mix for communication
• Influencer mapping and the program structure established
• Website analysis and SEO analysis

Project Delivery Specifics:

• Brand identity refinement for certain segments
• Packaging designs for certain new segments in the portfolio
• Product line placements on the digital assets
• Website design interventions and deployment with relevant CRM and Loyalty program module integrations
• Social media management and SMM
• Support in accelerating the influencer programs
• 200% ROI on media spends in a 12 month period on business generation on specific programmes
• Page visits increased by 3X on a Q-O-Q basis over a 3 month period
• Bounce rates on website reduced by over 20%
• Organic Social media engagements improved by over 40% over a 3 month period
• Set up of the loyalty programme with the points accrual system with the reward structure and integration of the module with the website and digital assets. This resulted in a 10% higher repeat purchase rate
• The per order size saw a net jump of 20% over a 4 month period
• CTR improved by over 10% over a 4 month period