Content Marketing for a Technology Company

Services:

Brand Consulting, Brand Communication ,Brand Strategy, Paid Media Marketing, Website content management, SEO, Social media management

Client Sector:

Technology, IT, ITES, Digital Transformation, Cyber Security

Business Category:

B2B

Client Company:

A leading player in the Technology space

Client Location:
India, US, Europe

Business Requirements As Per Briefs:

Brand communication
Brand Collaterals
Website management – content management, segmented vertical approach with an overall group corporate structure
Social media assets- set up and deployment
Social Media management
Performance Marketing- Lead gen programs
Specific targeted campaigns with overall landing page integration with CRM solutions
SEO Services and Content Management

ACE LOGIC’S approach
Ace Logic approached the project with a mix of the following:

Market study with a mix of primary research and secondary research
Competitive Landscape checks and review of the geographical territories
Proposition to the target demographics
Mapping the brand approach philosophy to manage business objectives
Service positioning for specific offerings for target verticals and global regions
Lead generation campaign strategy and execution
SEO and website management
Social media outreach planning and execution

Project Delivery Specifics:

Brand Strategy solutions for Market outreach approach
Consulting inputs on segmented portfolio approach
Services line communication placements in the target global markets
Website content design interventions and deployment
Social media management
Technical content design, creation and deployment for global B2B outreach
Specific content deployment on social platforms like LinkedIn for better Employee engagement
Consistent ranking improvements across segments and service keyworks
3X higher CTRs on Technical content publications
5X higher engagement rates on relevant content publications across the service portfolio