Digital Marketing for a Fintech company – Branding, Website development, Performance Marketing, Social Media Marketing, Content Marketing and SEO for a Fintech company

Services:

Digital Marketing and Social Media Management, Brand Design Services,  Market Research, Brand Consulting, Business planning, Performance Marketing

Client Sector:

NBFC, Financial Services, Fintech

Business Category:

B2B, B2C, B2B2C

Client Company:

A Leading player in the NBFC space

Client Location:
India

Business Requirements As Per Briefs:

• Brand communication
• Social media marketing and Performance Marketing- targeted lead generation for business partner tie-ups and empanelment PPC and specialised programmes for distributor and partner acquisition

ACE LOGIC’S approach
Ace Logic approached the project with a mix of the following:

• Competitive Landscape of the geographical territories
• Proposition to the target demographics
• Product portfolio mapping for Brand segmentation and industry application study
• Campaign designs and simulations for performance marketing campaigns 
• Tactical Landing pages to target customer propositions and personas
• Mapping the brand approach philosophy to manage business objectives
• Product positioning for specific offerings
• Lead generation campaign strategy and execution
• SEO and website analysis  
• Social media outreach planning and execution

Project Delivery Specifics:

• Brand identity refinement for certain segments 
• Collateral designs for business communication- Business and corporate brochures and mix-use templates and approach documents for digital and offline use
• Consulting inputs on segmented portfolio approach 
• Services line placements on the digital assets 
• Website design interventions and deployment with relevant CRM and other integrations
• 18X ROAS on media spends in a 6-8 month period on business generation on specific programmes
• Bounce rates on website reduced by over 15%
• Social media engagements improved by over 500% over a 3 month period
• 300% increase in organic traffic on website due to on point SEO strategy execution in a 6-8 month period
• Consistent ranking improvements across segment and service keyworks