What is SEO? On-page SEO vs. Off-page SEO

How On-page SEO, Off-page SEO Makes Your Business Better!

We live in a digital world!
Starting from what you can eat to virtually visiting places—it’s all available with a click.
But, how is it that despite having over 10 service providers catering to 1 particular service, we always get only a few businesses on the top of our search results?
It’s not magic. It’s the simple tricks of Google’s search engine optimization strategy (SEO!)

What is SEO?

Every business needs a digital footprint, a website.
For the business website to show up as top results on search engines (like Google, Yahoo, Bing), you need to implement a Search Engine Optimization Strategy, aka SEO!
It includes strategic use of on-page seo & off-page seo measures to increase the site rank & garner more visibility & reach to the audience. It entails a continuous process of evaluation & optimization to keep up with the changing algorithm of the most popular SE, Google!
Take a peek at some most used on-page seo & off-page seo strategies that work for all businesses to get-

1. Quality of traffic
2. Quantity of traffic
3. Organic results

What is On-Page SEO?

Remember reading “AI Takes Over Jobs in India,” and you directly clicked in for the curiosity it generated within? The business’ SEO on-page optimization is what created a circumstance that enables you to click!
It uses specifically researched keywords, titles, page copy, meta description, HTML tags & codes, optimizes rankings, helps the bot decipher the language, evaluates your page, & enhances reach for the end-users. It’s all in the control of your SEO Strategist to optimize your page.
Great content is the lever that helps you hook the on-page SEO factors & actualize your strategies. Even the best seo services will be futile if your content is not engaging & on point.
Here is a List of On-page SEO Factors

1. Keyword Optimization
2. Title Tag
3. Meta Description
4. Alt Text
5. SSL/HTTPS
6. URL Structure
7. Internal Linking
8. Page Performance
9. Schema Markup
10. Ensuring Mobile Friendliness
11. Core Web Vitals

What is Off-Page SEO?

Off-page Seo refers to the SEO strategies that are not in control of the business.
It includes the technical aspects of entire strategies from backlinking, promotions strategies, social media visibility, blogging, web design, etc. It consists of the factors that can be enhanced to improve the ranking position of a website on the Search Engine Results Page (SERP).

Here’s an overview of the List of Off-page SEO Factors

1. Backlinks
2. Domain Authority
3. Social Promotion
4. Local SEO
5. Pay-Per-Click (PPC) Campaign

Summary

On-page SEO vs. Off-page SEO

This is an overview to understand the basics of seo. Just like the web, seo has a deep network & requires a trained eye. You can leave the task at the hands of an expert who understands Internal linking, keywords as an SEO services company in Mumbai, Pune, Bangalore, and other major cities. Every business can use the best SEO factors & reach to the audience & further compel your audience to just click. After all, all successful businesses begin with a click! 😉